About Cascade Hollow Distilling Company
Tennessee whiskey is a type of straight whiskey produced in the United States. A popular Tennessee whiskey brand sprung up in 1964. This brand was called “George Dickel,” a name representing the Nashville owner himself. It is currently owned by Diageo PLC, a British multinational alcoholic beverages company, and produced at Cascade Hollow Distilling Company in Tullahoma, TN.
George A. Dickel was born in Germany in 1818. Upon migrating to the US in 1844, he founded a retail whisky business in Nashville, Tennessee. He would later open George A. Dickel and Company in 1860. It became a wholesaling firm which bought whiskeys from regional distillers. In 1878, Dickel bought a large share from the Cascade Hollow Distillery. He believed his whiskies had good qualities, just like the Scottish whiskies, so he labeled his brand by spelling whiskey as whisky (with no “e”). He believed whiskies were best during the winter season because it tasted naturally smoother. This led to the advertisement of George A. Dickel’s Cascade Tennessee Whisky which included the label “Mellow as Moonlight.”
Dickel’s health declined after an accident in 1886, which would eventually lead to his death. His wife would inherit his shares of the Dickel Company. Before his death, Dickel advised her to sell out but she did not listen and entered into partnership with Victor Shwab. This partnership was prosperous until prohibition was enacted in 1910. Prohibition would lead to the Cascade Distillery’s demise, shutting down its operations in 1920.
Four years after the Prohibition was repealed, Cascade brand was sold to Schenley Distilling Company. It started producing George A. Dickel Tennessee Whisky, which was first bottled in 1964. The company used Dickel’s name because it was a valued brand. It also allowed them a fair competition with Jack Daniel’s.
Cascade Hollow’s Brands
George Dickel Whisky
Read our reviews for George Dickel Whisky.
